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~person:"Chen, Yi-min"
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Chen, Yi-min
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Brand equity heterogeneity among strategic groups in service franchising
Chen, Yi-min
;
Su, Chien-tai
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 867-884
Persistent link: https://www.econbiz.de/10010391806
Saved in:
2
Country-of-origin effects and antecedents of industrial brand equity
Chen, Yi-min
;
Su, Yi-fan
;
Lin, Feng-jyh
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1234-1238
Persistent link: https://www.econbiz.de/10009380517
Saved in:
3
The persistence of brand value at country, industry, and firm levels
Chen, Yi-min
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 253-296
Persistent link: https://www.econbiz.de/10008652525
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