Brand equity heterogeneity among strategic groups in service franchising
Year of publication: |
2014
|
---|---|
Authors: | Chen, Yi-min ; Su, Chien-tai |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 9/10, p. 867-884
|
Subject: | service franchising | brand equity | franchisor | franchisee | strategic group | heterogeneity | agency theory | Prinzipal-Agent-Theorie | Agency theory | Franchising | Markenimage | Brand image |
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