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~person:"Cheng, Hong"
~person:"Henderson, Geraldine Rosa"
~subject:"International marketing"
~type_genre:"Collection of articles of several authors"
~type_genre:"Collection of articles written by one author"
~type_genre:"Handbook"
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The handbook of international advertising research
Cheng, Hong
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011382740
Saved in:
2
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
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