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~person:"Cheng, Julian Ming Sung"
~person:"Gandal, Neil"
~person:"MacCullough, Colin"
~subject:"Interaktive Medien"
~type_genre:"Aufsatz in Zeitschrift"
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Interaktive Medien
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Cheng, Julian Ming Sung
Gandal, Neil
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International journal of advertising : the quarterly review of marketing communications
1
International journal of industrial organization
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ECONIS (ZBW)
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Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung
;
Blankson, Charles
;
Wang, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
Saved in:
2
The dynamics of competition in the internet search engine market
Gandal, Neil
- In:
International journal of industrial organization
19
(
2001
)
7
,
pp. 1103-1117
Persistent link: https://www.econbiz.de/10001587459
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