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~person:"Cheng, T. C. E."
~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Pitt, Leyland F."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Theory
111
Theorie
110
Supply chain
107
Scheduling problem
93
Scheduling-Verfahren
93
Konsumentenverhalten
60
Durchlaufzeit
41
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41
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34
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34
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33
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32
United States
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31
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Mathematical programming
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English
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Cheng, T. C. E.
De Angelis, Matteo
Nguyen, Hang T.
Pitt, Leyland F.
Choi, Tsan-Ming
149
Han, Heesup
116
Gunasekaran, Angappa
109
Sarkis, Joseph
105
Esch, Franz-Rudolf
104
Govindan, Kannan
102
Ivanov, Dmitry
102
Mattila, Anna S.
101
Dwivedi, Yogesh Kumar
99
Kraus, Sascha
93
Gierl, Heribert
83
Lusk, Jayson L.
81
Phau, Ian
81
Vrontis, Demetris
81
Khare, Arpita
78
Kumar, Vikas
77
Belk, Russell W.
76
Loureiro, Sandra Maria Correia
75
Paul, Justin
75
Seuring, Stefan
73
Herrmann, Andreas
72
Grewal, Dhruv
71
Melewar, T. C.
71
Wagner, Stephan M.
70
Chen, Jing
67
Pelsmacker, Patrick de
67
Septianto, Felix
65
Zhao, Xiande
64
Nayga, Rodolfo M.
63
Wiedmann, Klaus-Peter
60
Bagozzi, Richard P.
59
Baumgarth, Carsten
59
Dolgui, Alexandre
59
Jang, Soocheong
59
Kumar, Anil
59
Laroche, Michel
59
Thurasamy Ramayah
59
Bang, Nguyen
58
Chan, Felix Tung Sun
58
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International journal of production economics
46
European journal of operational research : EJOR
20
Transportation research / E : an international journal
13
International journal of production research
12
Business horizons
9
Psychology & marketing
8
IEEE transactions on engineering management : EM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of wine business research : IJWBR
5
International journal of shipping and transport logistics : IJSTL
4
Journal of business research : JBR
3
AMS review : official publication of the Academy of Marketing Science
2
Computers & operations research : and their applications to problems of world concern ; an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of technology marketing : IJTMkt
2
International transactions in operational research : a journal of the International Federation of Operational Research Societies
2
Journal of advertising research
2
Journal of financial services marketing : JFSM
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Journal of the Operational Research Society
2
Omega : the international journal of management science
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Advances in corporate branding
1
California management review
1
Decision sciences
1
Decision sciences : DS
1
Enhancing knowledge development in marketing ; Vol. 21
1
Enterprise and organizational modeling and simulation : 7th international workshop, EOMAS 2011, held at CAiSE 2011, London, UK, June 20-21, 2011, selected papers
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 1
1
Handbook of research on new product development
1
Information technology and management
1
Innovative supply chain optimization models with multiple uncertainty factors
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of enterprise network management
1
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ECONIS (ZBW)
203
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1
Beyond surveys : leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend
Robertson, Jeandri
;
Vella, Joseph
;
Duncan, Sherese
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 516-535
Persistent link: https://www.econbiz.de/10014553335
Saved in:
2
Competitive pricing and product strategies in the presence of consumers' social comparisons
Zhang, Ting
;
Choi, Tsan-Ming
;
Cheng, T. C. E.
- In:
European journal of operational research : EJOR
312
(
2024
)
2
,
pp. 573-586
Persistent link: https://www.econbiz.de/10014456304
Saved in:
3
How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca
;
Ordenes, Francisco Villarroel
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
Saved in:
4
Newsvendor model with voucher sales : a distributionally robust approach
Zhong, Yuanguang
;
Jiang, Xinhong
;
Zhang, Xiong
;
Min, Jie
; …
- In:
International transactions in operational research : a …
31
(
2024
)
4
,
pp. 2644-2671
Persistent link: https://www.econbiz.de/10014513276
Saved in:
5
Optimal investment decision for Industry 4.0 under uncertainties of capability and competence building for managing supply chain risks
Padhi, Sidhartha S.
;
Mukherjee, Soumyatanu
;
Cheng, T. C. E.
- In:
International journal of production economics
267
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014460457
Saved in:
6
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
7
Platform financing versus bank financing : "when to choose which" for green production systems
Xu, Xiaoping
;
Chen, Xinyang
;
Choi, Tsan-Ming
;
Cheng, T. …
- In:
European journal of operational research : EJOR
317
(
2024
)
2
,
pp. 515-532
Persistent link: https://www.econbiz.de/10014635902
Saved in:
8
Revenue sharing or not? : coordination of the buy-online-and-pickup-in-store supply chain
Peng, Yang
;
Lu, Junjie
;
Cheng, T. C. E.
;
Ji, Min
- In:
International transactions in operational research : a …
31
(
2024
)
3
,
pp. 1917-1948
Persistent link: https://www.econbiz.de/10014470628
Saved in:
9
Supply chain network structures and firm financial performance : the moderating role of international relations
Luo, Peng
;
Ngai, Eric W. T.
;
Cheng, T. C. E.
- In:
International journal of operations & production management
44
(
2024
)
1
,
pp. 75-98
Persistent link: https://www.econbiz.de/10014468345
Saved in:
10
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
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