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~person:"Cheng, Zhang"
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Consumer behaviour
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Consumer protection
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Digital platform
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consumer protection insurance
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customer retention and acquisition
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Cheng, Zhang
Luo, Xueming
73
Luo, Xiao
21
Fang, Zheng
17
Andrews, Michelle
9
Kwong, C.K.
7
Luo, X.G.
7
Phang, Chee Wei
7
Tang, J.F.
7
Aspara, Jaakko
6
Chen, Yi-chun
6
Homburg, Christian
6
Luo, X. G.
6
Fong, Nathan M.
5
Kwong, C. K.
5
Tang, J. F.
5
Wang, Xiaoyi
5
Luo, X.
4
Raithel, Sascha
4
CHENG, M. F.
3
Dubé, Jean-Pierre
3
LUO, X. D.
3
Li, Jing
3
Lin, Zhijie
3
Luo, Xuan
3
Mu, L.F.
3
Qin, Marco Shaojun
3
Qu, Zhe
3
Wieseke, Jan
3
YANG, J. H.
3
Zhang, Jie Jennifer
3
Zhang, Yuchi
3
Zheng, Qinqin
3
Bhattacharya, C. B.
2
Deng, S. F.
2
Du, Shuili
2
Duan, Yunlong
2
Ghose, Anindya
2
Greenberg, Joseph
2
Gu, Bin
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Journal of marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment
Luo, Xueming
;
Tong, Siliang
;
Lin, Zhijie
;
Cheng, Zhang
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 50-69
Persistent link: https://www.econbiz.de/10012485582
Saved in:
2
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
3
Nonlinear effects of social connections and interactions on individual goal attainment and spending : evidences from online gaming markets
Cheng, Zhang
;
Phang, Chee Wei
;
Wu, Qingsheng
;
Luo, Xueming
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 132-155
Persistent link: https://www.econbiz.de/10011776902
Saved in:
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