Nonlinear effects of social connections and interactions on individual goal attainment and spending : evidences from online gaming markets
Year of publication: |
November 2017
|
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Authors: | Cheng, Zhang ; Phang, Chee Wei ; Wu, Qingsheng ; Luo, Xueming |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 6, p. 132-155
|
Subject: | social connections | social interactions | goal attainment | spending | nonlinear effects | Soziale Beziehungen | Social relations |
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