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~person:"Cheong, Wai Yin"
~person:"Duh, Helen Inseng"
~subject:"Kosmetikindustrie"
~subject:"Women"
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Kosmetikindustrie
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Cosmetics
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AIDA model
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Cheong, Wai Yin
Duh, Helen Inseng
Hamermesh, Daniel S.
4
Meng, Xin
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Zhang, Junsen
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McNaught, Angela
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Tipgomut, Pornchanoke
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International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Duh, Helen Inseng
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 453-476
Persistent link: https://www.econbiz.de/10012670700
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2
Fair and lovely : building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore
Chia, Stella C.
;
Chay, Yuen Ting
;
Cheong, Poh Kwan
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 189-211
Persistent link: https://www.econbiz.de/10009510671
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