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~person:"Chernev, Alexander"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Consumer behaviour
Retail assortment
5
Sortiment
5
Konsumentenverhalten
4
Product differentiation
2
Produktdifferenzierung
2
Assortment
1
Bestellung
1
Category Management
1
Category management
1
Choice overload
1
Consumer preferences
1
Customer service
1
Experiment
1
Goals
1
Konsumentenpräferenzen
1
Kundenservice
1
Market research
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Marktforschung
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Order
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Chernev, Alexander
Wiebach, Nicole
6
Argentesi, Elena
4
Buccirossi, Paolo
4
Cervone, Roberto
4
Duso, Tomaso
4
Gázquez-Abad, Juan Carlos
4
Hildebrandt, Lutz
4
Hruschka, Harald
4
Kahn, Barbara E.
4
Marrazzo, Alessia
4
Martínez-López, Francisco J.
4
Rusmevichientong, Paat
4
Grasas, Àlex
3
Müller, Holger
3
Rudolph, Thomas
3
Schlippenbach, Vanessa von
3
Topaloğlu, Hüseyin
3
Alptekinoğlu, Aydın
2
Aydinli, Aylin
2
Bahn, Kenneth D.
2
Bernstein, Fernando
2
Briesch, Richard A.
2
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2
Diels, Jana Luisa
2
Dippold, Katrin
2
Duan, Yongrui
2
Esteban-Millat, Irene
2
Fasolo, Barbara
2
Feldman, Jacob
2
Fornari, Daniele
2
Fornari, Edoardo
2
Fox, Edward J.
2
Grandi, Sebastiano
2
Gu, Yangjie
2
Hertwig, Ralph
2
Huber, Michaela
2
Kotouc, Alexander Johannes
2
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Foundations and trends in marketing : FTMKT
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
Consumer and managerial goals in assortment choice and design
Kahn, Barbara E.
;
Chernev, Alexander
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10010401332
Saved in:
2
Product assortment and consumer choice : an interdisciplinary review
Chernev, Alexander
-
2012
Persistent link: https://www.econbiz.de/10009549036
Saved in:
3
When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009007737
Saved in:
4
The role of purchase quantity in assortment choice : the quantity-matching heuristic
Chernev, Alexander
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10003707179
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