The role of purchase quantity in assortment choice : the quantity-matching heuristic
Year of publication: |
2008
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Authors: | Chernev, Alexander |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 2, p. 171-181
|
Subject: | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Produktdifferenzierung | Product differentiation | Sortiment | Retail assortment | Marktforschung | Market research |
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