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~person:"Chevalier, Corinne"
~person:"Martí-Parreño, José"
~person:"Pepels, Werner"
~person:"Unger, Fritz"
~subject:"B-to-B-Marketing"
~subject:"Target group"
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Chevalier, Corinne
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Bridging the gap between advertising academia and practice
1
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ECONIS (ZBW)
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Model's age and target's age : effects on emotions towards and beliefs about an ad
Chevalier, Corinne
;
Lichtlé, Marie-Christine
- In:
Bridging the gap between advertising academia and practice
,
(pp. 133-150)
.
2017
Persistent link: https://www.econbiz.de/10011540335
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2
Werbung in Fachmedien
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 183-201)
.
2009
Persistent link: https://www.econbiz.de/10003822709
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3
Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
-
5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
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4
Mediaplanung : Methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
)
-
2007
-
5., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515366
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