Werbung in Fachmedien
Year of publication: |
2009
|
---|---|
Authors: | Pepels, Werner |
Published in: |
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten. - Düsseldorf : Symposion Publishing, ISBN 3-939707-47-3. - 2009, p. 183-201
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Werbung | Advertising | Werbeträger | Advertising media | Werbeplanung | Advertising planning |
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