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~person:"Chikweche, Tendai"
~person:"Diller, Hermann"
~subject:"Deutschland"
~subject:"Direktmarketing"
~subject:"Marketing"
~subject:"Niedrigeinkommen"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Deutschland
Direktmarketing
Marketing
Niedrigeinkommen
Target group
8
Zielgruppe
8
Low income
4
Simbabwe
4
Zimbabwe
4
Germany
3
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Africa
1
Afrika
1
Armutsbekämpfung
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Beziehungsmarketing
1
Bottom of the pyramid
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1
Corporate Social Responsibility
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Chikweche, Tendai
Diller, Hermann
Wiedmann, Klaus-Peter
9
Herstatt, Cornelius
6
Halfmann, Marion
5
Bauer, Hans H.
4
Franz, Rainer
4
Götz, Konrad
4
Heinrich, Stephan
4
Kochhan, Christoph
4
Kohlbacher, Florian
4
Muthers, Helmut
4
Preuß, Klaus-Jürgen
4
Schertler, Walter
4
Singh, Ramendra
4
Allgayer, Florian
3
Drees, Norbert
3
Dressler, Matthias
3
Enneking, Ulrich
3
Enste, Peter
3
Fletcher, Richard
3
Friedrichsen, Mike
3
Fromm, Jeff
3
Gupta, Shruti
3
Hennigs, Nadine
3
Hütte, Edgar
3
Keller, Bernhard
3
Kranzusch, Peter
3
Kuder, Martin
3
Lebok, Uwe
3
Perrey, Jesko
3
Pijls, Wim
3
Pompe, Hans-Georg
3
Potharst, Rob
3
Rinas, Diane
3
Siebels, Astrid
3
Simanis, Erik
3
Vermeulen, Patrick A. M.
3
Wenzel, Eike
3
Zanger, Cornelia
3
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Wissenschaftliche Gesellschaft für Innovatives Marketing
1
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Direct marketing
1
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
1
Journal of global marketing
1
Marketing intelligence & planning
1
Marketingforschung aktuell
1
The international review of retail, distribution and consumer research
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The journal of consumer marketing
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ECONIS (ZBW)
7
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1
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1
Revisiting the business environment at the bottom of the pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
- In:
Journal of global marketing
26
(
2013
)
5
,
pp. 239-257
Persistent link: https://www.econbiz.de/10010232479
Saved in:
2
Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 507-520
Persistent link: https://www.econbiz.de/10009681492
Saved in:
3
Branding at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai
;
Fletcher, Richard
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10009156890
Saved in:
4
Franchising at the Bottom of the Pyramid (BOP) : an alternative distriution approach
Chikweche, Tendai
;
Fletcher, Richard
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10009314461
Saved in:
5
Verlust der Mitte : Phantom oder Realität?
Diller, Hermann
- In:
Erfolgsstrategien für die Mitte - Perspektiven aus …
,
(pp. 3-14)
.
2009
Persistent link: https://www.econbiz.de/10003974834
Saved in:
6
Mehrdimensionale Segmentierung im beziehungsorientierten Direktmarketing
Deyle, Hanno-Götz
;
Diller, Hermann
- In:
Direct marketing
,
(pp. 29-53)
.
2007
Persistent link: https://www.econbiz.de/10003524658
Saved in:
7
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
Diller, Hermann
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003336026
Saved in:
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