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~person:"Chitakunye, Pepukayi"
~person:"Christodoulides, George"
~person:"Vogt, Wolfgang"
~subject:"Emerging economies"
~subject:"SME marketing"
~type:"article"
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing in the cyber era : strategies and emerging trends
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ECONIS (ZBW)
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SMS marketing : an emergent trend within SMEs
Takhar-Lail, Amandeep
;
Chitakunye, Pepukayi
;
Fields, Ziska
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 37-66)
.
2014
Persistent link: https://www.econbiz.de/10010241437
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2
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
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