Chiu, Weisheng; Leng, Ho Keat - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 1, pp. 23-36
Purpose – The purpose of this paper is to compare the purchase intention of counterfeit sporting goods between Singaporean and Taiwanese students using the Theory of Planned Behavior. Design/methodology/approach – A quantitative approach was taken, collecting data from Singaporean and...