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~person:"Cho, Hyeon Jeong"
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Apparel brand strategy
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Brand
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Consumer behaviour
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Cost transparency
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Cho, Hyeon Jeong
Kaushik, Geetanjali
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The journal of brand management : an international journal
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Does effective
cost
transparency
increase price fairness? : an analysis of apparel brand strategies
Jung, Sojin
;
Cho, Hyeon Jeong
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012297812
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