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~person:"Choi, Laee"
~subject:"Brand image"
~type:"article"
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Choi, Laee
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee
;
Huddleston, Patricia
- In:
The international review of retail, distribution and …
24
(
2014
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10010247442
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