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~person:"Choi, Miju"
~subject:"Advertising"
~subject:"Behavioural finance"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising
Behavioural finance
Advertising effects
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Werbepsychologie
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Werbewirkung
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Werbung
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Construal level theory
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Consumer behaviour
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Coronavirus
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Corporate Social Responsibility
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Corporate social responsibility
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ESG
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Emotion
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Konsumentenverhalten
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airbnb advertising
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hypothetical distance
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intention to stay
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message appeal
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message elaboration
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message format
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travel enterprise
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Aufsatz in Zeitschrift
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Choi, Miju
Septianto, Felix
4
Allen, Chris T.
3
Hirshleifer, David
3
Lucey, Brian M.
3
Yoon, Sukki
3
Cauberghe, Veroline
2
Chang, Chingching
2
Choi, Youngjoon
2
Choi, Yung Kyun
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Cornelis, Erlinde
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Daniel, Kent
2
Dodoo, Naa Amponsah
2
Dowling, Michael
2
Eisend, Martin
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Haley, Eric
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Kim, Kacy K.
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Kim, Yeonshin
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Kyrousi, Antigone G.
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Madden, Thomas Justin
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Mattila, Anna S.
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McQuarrie, Edward F.
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Noel, Hayden
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Oh, Sangdo
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Panigyrakis, George G.
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Thaichon, Park
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Wu, Linwan
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Yang, Xiaojing
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Abdullah, Adam
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Abraham, Christopher
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Ackerberg, Daniel A.
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Adams, Leen
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Agudelo Aguirre, Roberto Arturo
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Ahlluwalia, Sarika
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Ahmed Hamed Al-Abbadi
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Alija, Patxi
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Aloosh, Arash
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Journal of travel and tourism marketing
1
Journal of vacation marketing
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ECONIS (ZBW)
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Emotional or rational? : effective ESG advertising messages for travel enterprises
Choi, Miju
;
Choi, Youngjoon
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 68-87
Persistent link: https://www.econbiz.de/10014513613
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2
Effective airbnb advertising during COVID-19 pandemic : message format and hypothetical distance
Choi, Miju
;
Choi, Youngjoon
- In:
Journal of vacation marketing
29
(
2023
)
4
,
pp. 617-635
Persistent link: https://www.econbiz.de/10014382465
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