Effective airbnb advertising during COVID-19 pandemic : message format and hypothetical distance
Miju Choi, Youngjoon Choi
| Year of publication: |
2023
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|---|---|
| Authors: | Choi, Miju ; Choi, Youngjoon |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 4, p. 617-635
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| Subject: | Construal level theory | hypothetical distance | airbnb advertising | message format | message relevance | intention to stay | Coronavirus | Werbung | Advertising | Werbewirkung | Advertising effects | Experiment | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667221113077 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014382465