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~person:"Choi, Miju"
~subject:"Advertising"
~subject:"Behavioural finance"
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Advertising
Behavioural finance
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Werbung
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Construal level theory
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airbnb advertising
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hypothetical distance
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intention to stay
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message appeal
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Choi, Miju
Esch, Franz-Rudolf
7
Shleifer, Andrei
6
Kroeber-Riel, Werner
5
Hirshleifer, David
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Mullainathan, Sendhil
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Schwartzstein, Joshua
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Septianto, Felix
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Sun, Lin
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Wang, Jing
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Daniel, Kent
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Fennis, Bob Michaƫl
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Glaser, Markus
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Lucey, Brian M.
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Ricciardi, Victor
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Rosengren, Sara
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Stroebe, Wolfgang
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Tellis, Gerard J.
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Weber, Martin
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Yilmaz, Recep
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Yoon, Sukki
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Aloosh, Arash
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Ambler, Tim
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Baker, H. Kent
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Cauberghe, Veroline
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Chang, Chingching
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Choi, Youngjoon
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Choi, Yung Kyun
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Cohen-Zada, Danny
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Cornelis, Erlinde
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Daniel, Kent D.
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Dodoo, Naa Amponsah
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Dowling, Michael
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Journal of travel and tourism marketing
1
Journal of vacation marketing
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ECONIS (ZBW)
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Emotional or rational? : effective ESG advertising messages for travel enterprises
Choi, Miju
;
Choi, Youngjoon
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 68-87
Persistent link: https://www.econbiz.de/10014513613
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2
Effective airbnb advertising during COVID-19 pandemic : message format and hypothetical distance
Choi, Miju
;
Choi, Youngjoon
- In:
Journal of vacation marketing
29
(
2023
)
4
,
pp. 617-635
Persistent link: https://www.econbiz.de/10014382465
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