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~person:"Choi, Woo Jin"
~person:"Kumar, V."
~person:"Veloutsou, Cleopatra"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
E-commerce
Internet marketing
Konsumentenverhalten
56
Beziehungsmarketing
29
Relationship marketing
29
Brand management
24
Markenführung
24
Markenimage
21
Brand
14
Markenartikel
14
Social Web
12
Social web
12
Marketing management
8
Marketingmanagement
8
Customer integration
6
Customer value
6
Kundenintegration
6
Kundenwert
6
Online-Marketing
6
Brand communities
5
Customer satisfaction
5
Kundenzufriedenheit
5
customer lifetime value
5
Brand relationships
4
Customer engagement
4
Social media
4
Viral marketing
4
Virales Marketing
4
customer engagement
4
Consumer engagement
3
Dienstleistungsqualität
3
Emerging economies
3
International marketing
3
Internationales Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Schwellenländer
3
Service quality
3
Theorie
3
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37
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Article
55
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1
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Article in journal
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Aufsatz in Zeitschrift
56
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
3
Sammelwerk
3
Lehrbuch
2
Case study
1
Fallstudie
1
Graue Literatur
1
Lehrmittel
1
Non-commercial literature
1
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1
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Language
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English
56
Author
All
Choi, Woo Jin
Kumar, V.
Veloutsou, Cleopatra
Han, Heesup
114
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
49
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Wiedmann, Klaus-Peter
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Eisend, Martin
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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Journal of business research : JBR
11
Journal of marketing
7
Journal of marketing research : JMR
7
Journal of the Academy of Marketing Science
7
The journal of product & brand management
5
International marketing review
2
Journal of international marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour : an international research review
1
Journal of international trade & commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Marketing theory
1
The journal of brand management : an international journal
1
The journal of consumer marketing
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ECONIS (ZBW)
56
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1
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10
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56
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date (oldest first)
1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
3
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
4
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
5
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
6
Relating the dark side of new-age technologies and customer technostress
Kumar, V.
;
Rajan, Bharath
;
Salunkhe, Uday
;
Joag, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2240-2259
Persistent link: https://www.econbiz.de/10013465182
Saved in:
7
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
Saved in:
8
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
9
Consumer perceptions of CSR priorities : a cross-national comparison between South Korea and the U.S.
Choi, Woo Jin
;
Kang, Jiyun
- In:
Journal of international trade & commerce
17
(
2021
)
1
,
pp. 173-179
Persistent link: https://www.econbiz.de/10013189566
Saved in:
10
"I" see Samsung, but "we" see Samsung and LG : the moderating role of consumers' self-construals and perceived similarity in spillover effect of product-harm crisis
Wu, Xiao Xiao
;
Choi, Woo Jin
;
Park, Jaehong
- In:
International journal of market research
62
(
2020
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012173368
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