"I" see Samsung, but "we" see Samsung and LG : the moderating role of consumers' self-construals and perceived similarity in spillover effect of product-harm crisis
Year of publication: |
2020
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Authors: | Wu, Xiao Xiao ; Choi, Woo Jin ; Park, Jaehong |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 1, p. 79-94
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Subject: | perceived similarity | product-harm crisis | self-construal | spillover effect | Konsumentenverhalten | Consumer behaviour | Spillover-Effekt | Spillover effect | Markenimage | Brand image | Wahrnehmung | Perception | Krisenmanagement | Crisis management |
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