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~person:"Choi, Woo Jin"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Choi, Woo Jin
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
24
Phau, Ian
23
Bang, Nguyen
20
Han, Heesup
20
Japutra, Arnold
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Guzman, Francisco
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Melewar, T. C.
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Pelsmacker, Patrick de
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Romaniuk, Jenni
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Valette-Florence, Pierre
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Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
2
"I" see Samsung, but "we" see Samsung and LG : the moderating role of consumers' self-construals and perceived similarity in spillover effect of product-harm crisis
Wu, Xiao Xiao
;
Choi, Woo Jin
;
Park, Jaehong
- In:
International journal of market research
62
(
2020
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012173368
Saved in:
3
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
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