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~person:"Choi, Yung Kyun"
~person:"Cox, Joe"
~subject:"Cultural identity"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~subject:"Product quality"
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Search: subject_exact:"Computer game"
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Cultural identity
Herkunftsbezeichnung
Markenimage
Product quality
Computerspiel
11
Video game
11
Brand image
3
South Korea
3
Südkorea
3
USA
3
United States
3
Asymmetric information
2
Asymmetrische Information
2
Computerspieleindustrie
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Produktqualität
2
Signalling
2
Video game industry
2
Welt
2
World
2
Absatz
1
Advertising
1
Advertising effects
1
Betriebssystem
1
China
1
Competition
1
Confidence
1
Cross-cultural marketing
1
Cultural goods
1
Cultural sociology
1
Designation of origin
1
Economics of leisure
1
Freizeitwirtschaft
1
Freizeitökonomie
1
Fuzzy sets
1
Fuzzy-Set-Theorie
1
Information Asymmetry
1
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Choi, Yung Kyun
Cox, Joe
Sreejesh, S.
8
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
4
Ghosh, Tathagata
3
Reijmersdal, Eva A. van
3
Buijzen, Moniek
2
Cauberghe, Verolien
2
Cennamo, Carmelo
2
Gretz, Richard T.
2
Hernandez, Monica D.
2
Hwang, Yongjin
2
Kaimann, Daniel
2
Kim, Sang Jin
2
Kretschmer, Tobias
2
Minor, Michael
2
Mühlbach, Cordelia
2
Ozalp, Hakan
2
Pillai, Sreejesh S.
2
Rozendaal, Esther
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Teichert, Thorsten
2
Ahern, Lee
1
Akel, Gökhan
1
Aldás-Manzano, Joaquín
1
Anderson, Thomas M.
1
Arya, Vikas
1
Ashley, Christy
1
Bagchi, Rajesh
1
Ballouli, Khalid
1
Bellur, Saraswathi
1
Bennett, Gregg
1
Berlo, Zeph M. C. van
1
Bermejo-Berros, Jesús
1
Book, Betsy
1
Brasel, S. Adam
1
Buchanan-Oliver, Margo
1
Burmann, Christoph
1
Butcher, Luke
1
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CIE working paper series
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
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ECONIS (ZBW)
4
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1
The signaling effect of critics : evidence from a market for experience goods
Cox, Joe
;
Kaimann, Daniel
-
2013
Persistent link: https://www.econbiz.de/10010194473
Saved in:
2
Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin
;
Choi, Yung Kyun
;
Kim, Kyung Hoon
;
Liu, …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
Saved in:
3
Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun
;
Lee, Sung mi
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
Saved in:
4
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
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