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~person:"Choi, Yung Kyun"
~person:"Jöckel, Sven"
~subject:"Cultural identity"
~subject:"Herkunftsbezeichnung"
~subject:"Product quality"
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Cultural identity
Herkunftsbezeichnung
Product quality
Computerspiel
8
Video game
8
Brand image
3
Internet marketing
3
Markenimage
3
Online-Marketing
3
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Südkorea
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Produktqualität
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Choi, Yung Kyun
Jöckel, Sven
Cennamo, Carmelo
2
Gretz, Richard T.
2
Kaimann, Daniel
2
Kretschmer, Tobias
2
Ozalp, Hakan
2
Buchanan-Oliver, Margo
1
Cox, Joe
1
Dey, Debabrata
1
Fam, Kim Shyan
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Frick, Bernd
1
Handrich, Franziska
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Heidenreich, Sven
1
Hernandez, Monica D.
1
Joffe, Hilda
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Kim, Kyung Hoon
1
Kim, Sang Jin
1
Krämer, Tobias
1
Lacey, Heather P.
1
Lahiri, Atanu
1
Liu, Honglei
1
Minor, Michael
1
Seo, Yuri
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Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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ECONIS (ZBW)
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Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin
;
Choi, Yung Kyun
;
Kim, Kyung Hoon
;
Liu, …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
Saved in:
2
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
3
Videospiele als Erfahrungsgut: der Einfluss von Online-Bewertungen auf den Erfolg von Videospielen
Jöckel, Sven
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
5
(
2008
),
pp. 59-66
Persistent link: https://www.econbiz.de/10003760951
Saved in:
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