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~person:"Chokkannan, Pradeepkumar"
~subject:"Loyalty program"
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Loyalty program
Consumer behaviour
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Digital coupons
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Einzelhandel
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Fashion
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Fashion retailing
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Innovation adoption
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Innovationsakzeptanz
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Konsumentenverhalten
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Mobile Business
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Mobile deal-seeking
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Mobilkommunikation
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Chokkannan, Pradeepkumar
Bijmolt, Tammo H. A.
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Rubinfeld, Daniel L.
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Tanford, Sarah
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Zolfaghari, Saeed
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Verhoef, Peter C.
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Chun, So Yeon
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Chan, Haksin
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Asia Pacific journal of marketing and logistics
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The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
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