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Chow, Cheris
Luk, Chung-leung
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Journal of advertising : official publication of the American Academy of Advertising
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Effects of Comparative Advertising in High-and Low-Cognitive Elaboration Conditions
Chow, Cheris
;
Luk, Chung-Leung
- In:
Journal of advertising : official publication of the …
35
(
2006
)
2
,
pp. 55-68
Persistent link: https://www.econbiz.de/10008126618
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