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~person:"Christodoulides, George"
~person:"De Chernatony, Leslie"
~person:"Farsky, Mario"
~person:"Guzman, Francisco"
~subject:"Markenartikel"
~subject:"United States"
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Markenartikel
United States
Markenimage
66
Brand image
65
Brand management
52
Markenführung
52
Consumer behaviour
38
Konsumentenverhalten
38
Brand
25
Brand equity
11
Beziehungsmarketing
10
Messung
10
Relationship marketing
10
Measurement
9
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7
Social web
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Internet marketing
6
Marketing management
6
Marketingmanagement
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Online-Marketing
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Advertising effects
5
B-to-B-Marketing
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Brand love
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Business-to-business marketing
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Personality psychology
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Persönlichkeitspsychologie
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Werbewirkung
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Advertising
4
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Customer integration
4
Designation of origin
4
Emotion
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International marketing
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Internationales Marketing
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English
28
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Christodoulides, George
De Chernatony, Leslie
Farsky, Mario
Guzman, Francisco
Sarkar, Abhigyan
15
Keller, Kevin Lane
14
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Phau, Ian
13
Bang, Nguyen
12
Fetscherin, Marc
12
Khan, Imran
12
Sarkar, Juhi Gahlot
12
Melewar, T. C.
11
Ekinci, Yuksel
10
Khamitov, Mansur
10
Rahman, Zillur
10
Baumgarth, Carsten
9
Burmann, Christoph
9
Gunasti, Kunter
9
Loureiro, Sandra Maria Correia
9
Romaniuk, Jenni
9
Sattler, Henrik
9
Usman, Osly
9
Aaker, Jennifer
8
Dawes, John
8
Fournier, Susan
8
Gupta, Suraksha
8
Gutjahr, Gert
8
King, Ceridwyn
8
Pitt, Leyland F.
8
Puzakova, Marina
8
Shimul, Anwar Sadat
8
Veloutsou, Cleopatra
8
Augusto, Mário Gomes
7
Davvetas, Vasileios
7
Foroudi, Pantea
7
Gierl, Heribert
7
Hakenes, Hendrik
7
Johnson, Lester W.
7
Kaufmann, Hans Rüdiger
7
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The journal of product & brand management
6
Journal of business research : JBR
4
European journal of marketing : EJM
3
The journal of brand management : an international journal
2
Working paper series / The City University Business School
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of advertising research
1
Journal of euromarketing
1
Journal of international marketing
1
Journal of retailing and consumer services
1
The journal of consumer marketing
1
Working paper series / City University Business School
1
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ECONIS (ZBW)
28
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1
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
2
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
3
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
4
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
5
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
6
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
7
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
8
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
9
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
10
National versus private brand : a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
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