National versus private brand : a regulatory focus perspective
Year of publication: |
2020
|
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Authors: | Tran, Trang P. ; Guzman, Francisco ; Paswan, Audhesh K. ; Blankson, Charles |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-15
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Subject: | National brand | Private brand | Regulatory focus | Attribute framing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Regulierung | Regulation | Privatisierung | Privatization | Handelsmarke | Store brand | Markenartikel | Brand |
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