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~person:"Christodoulides, George"
~person:"De Chernatony, Leslie"
~person:"Farsky, Mario"
~person:"Guzman, Francisco"
~subject:"Markenartikel"
~type:"article"
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Search: subject_exact:"Markenimage"
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Markenartikel
Brand image
53
Markenimage
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Brand management
42
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Consumer behaviour
31
Konsumentenverhalten
31
Brand
20
Brand equity
11
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10
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10
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Christodoulides, George
De Chernatony, Leslie
Farsky, Mario
Guzman, Francisco
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Bang, Nguyen
12
Keller, Kevin Lane
12
Khan, Imran
12
Phau, Ian
12
Fetscherin, Marc
11
Sarkar, Juhi Gahlot
11
Ekinci, Yuksel
10
Melewar, T. C.
10
Rahman, Zillur
10
Loureiro, Sandra Maria Correia
9
Sattler, Henrik
8
Veloutsou, Cleopatra
8
Augusto, Mário Gomes
7
Foroudi, Pantea
7
Johnson, Lester W.
7
Kaufmann, Hans Rüdiger
7
Kumar, Vikas
7
Romaniuk, Jenni
7
Sreejesh, S.
7
Zarantonello, Lia
7
Abratt, Russell
6
Azar, Salim L.
6
Borges, Ana Pinto
6
Brandão, Amélia Maria Pinto da Cunha
6
Davvetas, Vasileios
6
Dawes, John
6
Delgado-Ballester, Elena
6
Esch, Franz-Rudolf
6
Gierl, Heribert
6
Gupta, Suraksha
6
He, Jiaxun
6
Ilicic, Jasmina
6
Joshi, Richa
6
King, Ceridwyn
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The journal of product & brand management
6
Journal of business research : JBR
4
European journal of marketing : EJM
3
The journal of brand management : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
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International marketing review
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Journal of euromarketing
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ECONIS (ZBW)
20
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1
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
2
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
3
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
4
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
5
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
6
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
7
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
8
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
9
National versus private brand : a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
Saved in:
10
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
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