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~person:"Christodoulides, George"
~person:"De Chernatony, Leslie"
~person:"Farsky, Mario"
~person:"Melewar, T. C."
~person:"Rahman, Zillur"
~person:"Veloutsou, Cleopatra"
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Search: subject_exact:"Markenimage"
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Markenimage
99
Brand image
98
Brand management
77
Markenführung
77
Consumer behaviour
54
Konsumentenverhalten
54
Brand
42
Markenartikel
42
Beziehungsmarketing
16
Relationship marketing
16
Marketing management
12
Marketingmanagement
12
Messung
12
Corporate reputation
11
Firmenimage
11
Measurement
11
Social Web
10
Social web
10
Brand loyalty
8
Internet marketing
7
Online-Marketing
7
Reputation
7
Bibliometrics
6
Bibliometrie
6
Brand experience
6
Brand identity
6
Advertising effects
5
B-to-B-Marketing
5
Brand equity
5
Business-to-business marketing
5
Confidence
5
Customer satisfaction
5
Designation of origin
5
Herkunftsbezeichnung
5
Kundenzufriedenheit
5
Markentreue
5
Personality psychology
5
Persönlichkeitspsychologie
5
Place marketing
5
Standortmarketing
5
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Article
85
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14
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87
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87
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2
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2
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Language
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English
95
German
4
Author
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Christodoulides, George
De Chernatony, Leslie
Farsky, Mario
Melewar, T. C.
Rahman, Zillur
Veloutsou, Cleopatra
Burmann, Christoph
91
Huber, Frank
35
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Sattler, Henrik
24
Schade, Michael
24
Bauer, Hans H.
23
Gierl, Heribert
22
Guzman, Francisco
22
Romaniuk, Jenni
22
Usman, Osly
21
Baumgarth, Carsten
20
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Bruhn, Manfred
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
MacInnis, Deborah J.
16
Gil Saura, Irene
15
Khan, Imran
15
Park, C. Whan
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Völckner, Franziska
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
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Journal of business research : JBR
14
The journal of product & brand management
7
European journal of marketing : EJM
6
The journal of brand management : an international journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Qualitative market research : an international journal
3
The international journal of bank marketing : IJBM
3
Working paper series / The City University Business School
3
Corporate reputation review
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising research
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
The journal of consumer marketing
2
The marketing review
2
Athens journal of business & economics : AJBE
1
Cornell hospitality quarterly : CQ
1
Die Betriebswirtschaft : DBW
1
European business review
1
European journal of marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
International studies of management and organization
1
Journal of Product & Brand Management
1
Journal of business economics and management
1
Journal of destination marketing & management
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Journal of world business : JWB
1
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ECONIS (ZBW)
98
USB Cologne (EcoSocSci)
1
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99
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1
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
2
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
3
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
4
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
5
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
6
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
7
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
8
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
Saved in:
9
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
10
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
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