Making sense of sensory brand experience : constructing an integrative framework for future research
Year of publication: |
2022
|
---|---|
Authors: | Zha, Dongmei ; Foroudi, Pantea ; Jin, Zhongqi ; Melewar, T. C. |
Published in: |
International journal of management reviews. - Oxford : Wiley-Blackwell, ISSN 1468-2370, ZDB-ID 2026303-X. - Vol. 24.2022, 1, p. 130-167
|
Subject: | Markenführung | Brand management | Markenimage | Brand image |
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