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~person:"Christodoulides, George"
~person:"De Chernatony, Leslie"
~person:"Farsky, Mario"
~person:"Melewar, T. C."
~person:"Rahman, Zillur"
~subject:"Brand management"
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Search: subject_exact:"Markenimage"
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Brand management
Markenimage
89
Brand image
88
Markenführung
69
Consumer behaviour
46
Konsumentenverhalten
46
Brand
36
Markenartikel
36
Messung
12
Corporate reputation
11
Firmenimage
11
Marketing management
11
Marketingmanagement
11
Measurement
11
Beziehungsmarketing
10
Relationship marketing
10
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8
Social web
8
Internet marketing
7
Online-Marketing
7
Reputation
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Brand loyalty
6
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5
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5
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5
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5
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5
Werbewirkung
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4
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4
Confidence
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Corporate Social Responsibility
4
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2
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English
69
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Christodoulides, George
De Chernatony, Leslie
Farsky, Mario
Melewar, T. C.
Rahman, Zillur
Burmann, Christoph
60
Keller, Kevin Lane
25
Loureiro, Sandra Maria Correia
25
Phau, Ian
22
Bang, Nguyen
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
16
Bruhn, Manfred
16
MacInnis, Deborah J.
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Romaniuk, Jenni
15
Han, Heesup
14
Khan, Imran
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Schade, Michael
14
King, Ceridwyn
13
Kumar, Vikas
13
Piehler, Rico
13
Sattler, Henrik
13
Esch, Franz-Rudolf
12
Grohmann, Bianca
12
Gupta, Suraksha
12
Huber, Frank
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Khamitov, Mansur
11
Paul, Justin
11
Pelsmacker, Patrick de
11
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Journal of business research : JBR
10
European journal of marketing : EJM
6
The journal of product & brand management
6
The journal of brand management : an international journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Working paper series / The City University Business School
3
Corporate reputation review
2
Journal of strategic marketing
2
The international journal of bank marketing : IJBM
2
The marketing review
2
Cornell hospitality quarterly : CQ
1
European business review
1
European journal of marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International marketing review
1
International review on public and non-profit marketing
1
International studies of management and organization
1
Journal of Product & Brand Management
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
Working paper series / City University Business School
1
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ECONIS (ZBW)
69
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69
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
3
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
4
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
5
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
6
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
7
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
8
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
9
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
10
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
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