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~person:"Christodoulides, George"
~person:"Huang, Minxue"
~subject:"Kundenzufriedenheit"
~subject:"Virales Marketing"
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Kundenzufriedenheit
Virales Marketing
Advertising effects
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Comparison
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Christodoulides, George
Huang, Minxue
Dagger, Tracey S.
4
Ha, Hong Youl
3
Janda, Swinder
3
Balaji, M. S.
2
Buil, Isabel
2
Chatzipanagiotou, Kalliopi C.
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De Chernatony, Leslie
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Mitchell, Vincent-Wayne
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European journal of marketing : EJM
3
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ECONIS (ZBW)
3
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Recovery strategy for group service failures : the interaction effects between recovery modes and recovery dimensions
Zhou, Yuanyuan
;
Huang, Minxue
;
Tsang, Alex S. L.
;
Zhou, Nan
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1133-1156
Persistent link: https://www.econbiz.de/10009786604
Saved in:
2
Cross-national differences in e-WOM influence
Christodoulides, George
;
Michaelidou, Nina
;
Argyriou, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1689-1707
Persistent link: https://www.econbiz.de/10009678036
Saved in:
3
Making your online voice loud : the critical role of WOM information
Huang, Minxue
;
Cai, Fengyan
;
Tsang, Alex S. L.
;
Zhou, Nan
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1277-1297
Persistent link: https://www.econbiz.de/10009267018
Saved in:
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