Making your online voice loud : the critical role of WOM information
Minxue Huang; Fengyan Cai; Alex S. L. Tsang; Nan Zhou
| Year of publication: |
2011
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| Authors: | Huang, Minxue ; Cai, Fengyan ; Tsang, Alex S. L. ; Zhou, Nan |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 7/8, p. 1277-1297
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| Subject: | WOM = word of mouth | Virales Marketing | Viral marketing | Internet | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009267018