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~person:"Christodoulides, George"
~subject:"Innovation"
~subject:"Markenführung"
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Innovation
Markenführung
B-to-B-Marketing
9
Business-to-business marketing
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Brand management
6
Lieferantenmanagement
5
Supplier relationship management
5
Brand image
4
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Christodoulides, George
Baumgarth, Carsten
8
Homburg, Christian
5
Binckebanck, Lars
4
Burmann, Christoph
4
Cantù, Chiara
4
Johnston, Wesley J.
4
Keller, Kevin Lane
4
Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
4
Sarkar, Soumya
4
Zablah, Alex R.
4
Beverland, Michael B.
3
Brown, Brian
3
Brown, Brian P.
3
Casidy, Riza
3
Donthu, Naveen
3
Keränen, Joona
3
Kliche, Mario
3
Krause, Juliane
3
Mohan, Mayoor
3
Möhring, Monika Maria
3
Pförtsch, Waldemar A.
3
Richter, Markus
3
Schallmo, Daniel
3
Schmitt, Jens
3
Schultheiss, Björn
3
Sharma, Piyush
3
Singh, Jaywant
3
Ahlert, Martin
2
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
2
Bausback, Nadine
2
Bellenger, Danny
2
Belz, Christian
2
Biedenbach, Galina
2
Boha, Julian
2
Brashear-Alejandro, Thomas
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Brock, Christian
2
Cassia, Fabio
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Industrial marketing management : the international journal for industrial and high-tech firms
5
European journal of marketing : EJM
1
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ECONIS (ZBW)
6
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1
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
4
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
5
Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
Saved in:
6
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
Saved in:
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