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~person:"Christodoulides, George"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Konsumentenverhalten
Online-Marketing
Brand equity
4
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Consumer behaviour
3
Brand
2
Consumers
2
Markenartikel
2
B-to-B-Marketing
1
Beziehungsmarketing
1
Brad happiness
1
Brand engagement
1
Brand experiences
1
Brand identity
1
Brand tribalism
1
Branding
1
Brands
1
Business-to-business marketing
1
Culture
1
Fuzzy set qualitative comparative analysis
1
Fuzzy sets
1
Fuzzy-Set-Theorie
1
Ideal self-congruence
1
Inconspicousness
1
Individualism/collectivism
1
Lieferantenmanagement
1
Masstige consumption
1
Price premium
1
Recommendation
1
Relationship marketing
1
Satisfaction
1
Supplier relationship management
1
Zufriedenheit
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Christodoulides, George
Guzman, Francisco
6
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Liu, Chih-Hsing
4
Schivinski, Bruno
4
Wong, IpKin Anthony
4
Anselmsson, Johan
3
Augusto, Mário Gomes
3
Chahal, Hardeep
3
Dwivedi, Abhishek
3
Ekinci, Yuksel
3
Gil Saura, Irene
3
Gray, David
3
Iglesias, Oriol
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Silveira, Cleo Schmitt
3
Tran Trung Vinh
3
Ahmad, Amna
2
Al-Malkawi, Husam-Aldin Nizar
2
Baalbaki, Sally
2
Bang, Nguyen
2
Baumann, Chris
2
Beig, Faseeh Amin
2
Berenguer Contrí, Gloria
2
Bhat, Savita
2
Botha, Elsamari
2
Brandão, Amélia Maria Pinto da Cunha
2
Butt, Muhammad Mohsin
2
Chakraborty, Uttam
2
Chatzipanagiotou, Kalliopi
2
Chen, Mu-Chen
2
Dash, Satyabhushan
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Desai, Kalpesh Kaushik
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Journal of business research : JBR
2
International business review : the official journal of the European International Business Academy
1
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ECONIS (ZBW)
3
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Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
2
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
3
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
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