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~person:"Chtourou, Mohamed Saber"
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Chtourou, Mohamed Saber
Zollinger, Monique
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Effect of price information and promotion on click-through rates for Internet banners
Chtourou, Mohamed Saber
;
Chandon, Jean Louis
; …
- In:
Internet applications in Euromarketing
,
(pp. 23-40)
.
2002
Persistent link: https://www.econbiz.de/10002403313
Saved in:
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Effect of Price Information and Promotion on Click-Through Rates for Internet Banners
Chtourou, Mohamed Saber
;
Chandon, Jean Louis
; …
- In:
Journal of euro-marketing
11
(
2001
)
2
,
pp. 23-40
Persistent link: https://www.econbiz.de/10007169086
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