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~person:"Chung, Cindy"
~subject:"Risiko"
~subject:"Viral marketing"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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Asia Pacific journal of marketing and logistics
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The effects of regulatory focus and tie strength on word-of-mouth behaviour
Chung, Cindy
;
Tsai, Qianyi
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
3
,
pp. 329-341
Persistent link: https://www.econbiz.de/10003883512
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