The effects of regulatory focus and tie strength on word-of-mouth behaviour
Year of publication: |
2009
|
---|---|
Authors: | Chung, Cindy ; Tsai, Qianyi |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 21.2009, 3, p. 329-341
|
Subject: | Produktinformation | Product information | Produktqualität | Product quality | Meinung | Opinion | Kommunikation | Communication | Verbraucher | Consumers | Virales Marketing | Viral marketing |
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