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~person:"Chyn, Eric"
~person:"Schwaiger, Manfred"
~subject:"Anlageverhalten"
~subject:"Corporate Reputation"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Anlageverhalten
Corporate Reputation
United States
Corporate reputation
17
Firmenimage
17
Deutschland
4
Germany
4
Immaterielle Güter
4
Intangible goods
4
Reputation
4
Advertising effects
2
Beziehungsmarketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Immaterielle Werte
2
Intangible assets
2
Public relations
2
Relationship marketing
2
Stakeholder
2
USA
2
Werbewirkung
2
Öffentlichkeitsarbeit
2
Asymmetric information
1
Asymmetrische Information
1
Behavioural finance
1
Brand architecture
1
Brand management
1
Business ethics
1
Börsenkurs
1
Capital income
1
Communication media
1
Consumer boycott
1
Controlling
1
Corporate Governance
1
Corporate governance
1
Corporate risk
1
Cost of capital
1
Cost of equity
1
Cross-National Research
1
Cultural sector
1
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Aufsatz in Zeitschrift
Article in journal
5
Aufsatz im Buch
2
Book section
2
Arbeitspapier
1
Graue Literatur
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Non-commercial literature
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English
3
German
2
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Chyn, Eric
Schwaiger, Manfred
Pollock, Timothy G.
4
Durand, Rodolphe
3
Jensen, Michael
3
Akhigbe, Aigbe O.
2
Ang, Tyson
2
Cho, Charles H.
2
Davies, Gary
2
Gaines-Ross, Leslie
2
Guidry, Ronald P.
2
Han, Heesup
2
Hirschmann, Johannes
2
King, Brayden G.
2
Krishnan, Jagan
2
Love, E. Geoffrey
2
Madura, Jeff
2
Morath, Tobias
2
Musteen, Martina
2
Patten, Dennis M.
2
Patterson, Karen D. W.
2
Pfarrer, Michael D.
2
Philippe, Deborah
2
Riahi-Belkaoui, Ahmed
2
Richter, Brian Kelleher
2
Rindova, Violina P.
2
Smith, Alan D.
2
Srinivasan, Suraj
2
Stewart, David W.
2
Stuebs, Marty
2
Sun, Li
2
Swoboda, Bernhard
2
Aaker, Jennifer
1
Aaron, Joshua R.
1
Adjei, Mavis T.
1
Alam, Mohammad Ashraful
1
Ali, Imran
1
Amos, Clinton
1
Anas, Jacques
1
Anbil, Sriya
1
Andrews, Demetra
1
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Marketing : ZFP ; journal of research and management
2
American economic journal : a journal of the American Economic Association
1
Die Betriebswirtschaft : DBW
1
Kredit und Kapital
1
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ECONIS (ZBW)
5
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1
Not one and the same : published opinion as a poor predictor of public opinion
Morath, Tobias
;
Schwaiger, Manfred
;
Mahler, Kristina
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
2
,
pp. 3-23
Persistent link: https://www.econbiz.de/10013365245
Saved in:
2
Drivers of corporate reputation and its differential impact on customer loyalty
Schwaiger, Manfred
;
Witmaier, Alexander
;
Morath, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10013168102
Saved in:
3
Advertising and environmental stewardship : evidence from the BP oil spill
Barrage, Lint
;
Chyn, Eric
;
Hastings, Justine S.
- In:
American economic journal : a journal of the American …
12
(
2020
)
1
,
pp. 33-61
Persistent link: https://www.econbiz.de/10012181005
Saved in:
4
Der Einfluss der Unternehmensreputation auf Entscheidungen privater Anleger
Schütz, Tobias
;
Schwaiger, Manfred
- In:
Kredit und Kapital
40
(
2007
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10003519138
Saved in:
5
Segmentspezifischer Aufbau von Unternehmensreputation durch Übernahme gesellschaftlicher Verantwortung
Eberl, Markus
;
Schwaiger, Manfred
- In:
Die Betriebswirtschaft : DBW
66
(
2006
)
4
,
pp. 418-440
Persistent link: https://www.econbiz.de/10003352448
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