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~person:"Cianfrone, Beth A."
~subject:"Sponsoring"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Cianfrone, Beth A.
Breuer, Christoph
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International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
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Introduction : a synopsis of the advances in sport advertising and sponsorship effectiveness research
Cianfrone, Beth A.
;
Dees, Windy
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 233-237
Persistent link: https://www.econbiz.de/10011503632
Saved in:
2
Special issue: advances in advertising and sponsorship effectiveness
Cianfrone, Beth A.
(
ed.
);
Dees, Windy
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011504191
Saved in:
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