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~person:"Claassen, Wilma"
~person:"Kim, Kihan"
~person:"Park, Sangchul"
~person:"Reijmersdal, Eva A. van"
~person:"Willemsen, Lotte M."
~subject:"Sportmarketing"
~type:"article"
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Sportmarketing
Fernsehwerbung
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Television advertising
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Claassen, Wilma
Kim, Kihan
Park, Sangchul
Reijmersdal, Eva A. van
Willemsen, Lotte M.
Cheong, Yunjae
2
Aiyeku, Joseph F.
1
Akcay, Okan
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Moorman, Marjolein
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International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
2
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
3
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
4
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
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