Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Year of publication: |
2011
|
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Authors: | Kim, Kihan ; Cheong, Yunjae |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 13.2011/12, 1, p. 7-22
|
Subject: | Kreativität | Creativity | Sportveranstaltung | Sport event | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Strategisches Management | Strategic management | Werbeplanung | Advertising planning | Sportmarketing | Sports marketing |
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