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~person:"Claassen, Wilma"
~person:"Lagerwerf, Luuk"
~person:"Park, Sangchul"
~person:"Reijmersdal, Eva A. van"
~person:"Willemsen, Lotte M."
~subject:"Niederlande"
~type:"article"
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Search: subject_exact:"Television advertising"
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Niederlande
Fernsehwerbung
10
Television advertising
10
Advertising effects
8
Werbewirkung
8
Netherlands
5
Consumer behaviour
4
Konsumentenverhalten
4
Product Placement
4
Product placement
4
Corporate disclosure
3
Unternehmenspublizität
3
Auskunftspflicht
2
Disclosure regulation
2
Public relations
2
Sponsoring
2
Sponsorship
2
Sport event
2
Sportmarketing
2
Sports marketing
2
Sportveranstaltung
2
Öffentlichkeitsarbeit
2
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Children
1
Credibility
1
Estimation
1
Football
1
Fußball
1
Glaubwürdigkeit
1
Humor
1
Internet marketing
1
Kinder
1
Markenführung
1
Markenimage
1
Media usage
1
Mediennutzung
1
Online-Marketing
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Claassen, Wilma
Lagerwerf, Luuk
Park, Sangchul
Reijmersdal, Eva A. van
Willemsen, Lotte M.
Bijmolt, Tammo H. A.
2
Klapper, Daniel
2
Allan, David
1
Ballings, Michel
1
Bharadwaj, Neeraj
1
Brus, Britta
1
Enschot, Renske van
1
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1
Hartmann, Wesley R.
1
Hoeken, Hans
1
Inoue, Yuhei
1
Lee, Minkyo
1
Leeflang, Peter
1
Li, Dan
1
Lim, Choong Hoon
1
Moorman, Marjolein
1
Naik, Prasad A.
1
Neijens, Peter
1
Neijens, Peter C.
1
Pedersen, Paul M.
1
Potter, Robert F.
1
Schweidel, David A.
1
Smit, Edith
1
Smit, Edith G.
1
Smith, Michael D.
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Stephens-Davidowitz, Seth
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Tryce, Stephanie A.
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Varian, Hal R.
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
5
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1
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
2
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
3
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
4
Appreciation of humor by shift in scenario in television commercials
Lagerwerf, Luuk
- In:
Advertising and communication : proceedings 4th …
,
(pp. 322-330)
.
2005
Persistent link: https://www.econbiz.de/10003353843
Saved in:
5
Children's understanding of TV advertising : effects of age, gender, and parental influence
Bijmolt, Tammo H. A.
;
Claassen, Wilma
;
Brus, Britta
- In:
Journal of consumer policy : consumer issues in law, …
21
(
1998
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10001351656
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