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~person:"Claassen, Wilma"
~person:"Park, Sangchul"
~person:"Reijmersdal, Eva A. van"
~person:"Willemsen, Lotte M."
~subject:"Media usage"
~subject:"Niederlande"
~type:"article"
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Search: subject_exact:"Television advertising"
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Media usage
Niederlande
Fernsehwerbung
9
Television advertising
9
Advertising effects
7
Werbewirkung
7
Consumer behaviour
4
Konsumentenverhalten
4
Netherlands
4
Product Placement
4
Product placement
4
Corporate disclosure
3
Unternehmenspublizität
3
Auskunftspflicht
2
Disclosure regulation
2
Public relations
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Sponsoring
2
Sponsorship
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Sport event
2
Sportmarketing
2
Sports marketing
2
Sportveranstaltung
2
Öffentlichkeitsarbeit
2
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Children
1
Credibility
1
Football
1
Fußball
1
Glaubwürdigkeit
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Internet marketing
1
Kinder
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Markenführung
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Markenimage
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Mediennutzung
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Online-Marketing
1
Psychology of advertising
1
Sport
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Claassen, Wilma
Park, Sangchul
Reijmersdal, Eva A. van
Willemsen, Lotte M.
Bellman, Steven
4
Varan, Duane
4
Wilbur, Kenneth C.
4
Beal, Virginia
3
Barwise, Patrick
2
Bijmolt, Tammo H. A.
2
Etayo, Cristina
2
Hartmann, Wesley R.
2
Kind, Hans Jarle
2
Klapper, Daniel
2
Liaukonyte, Jura
2
Pearson, Sarah
2
Schweda, Anika
2
Schweidel, David A.
2
Shi, Yang
2
Strauch, Hans-Joachim
2
Sánchez-Tabernero, Alfonso
2
Zigmond, Dan
2
Albrecht, Carmen-Maria
1
Allan, David
1
Altintas, M. Hakan
1
Anand, Bharat N.
1
Artero, Juan P.
1
Ballings, Michel
1
Bauer, Hans H.
1
Bayo-Moriones, Alberto
1
Bharadwaj, Neeraj
1
Bleier, Alexander
1
Blohm, Inga
1
Bowen, Kevin
1
Breuer, Christoph
1
Brown, Keith
1
Brus, Britta
1
Cai, Xiao
1
Canen, Nathan
1
Cauberghe, Verolien
1
Cavazos, Roberto
1
Chan, Kara
1
Cheong, Yunjae
1
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
4
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1
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
2
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
3
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
4
Children's understanding of TV advertising : effects of age, gender, and parental influence
Bijmolt, Tammo H. A.
;
Claassen, Wilma
;
Brus, Britta
- In:
Journal of consumer policy : consumer issues in law, …
21
(
1998
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10001351656
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