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~person:"Claassen, Wilma"
~person:"Reijmersdal, Eva A. van"
~person:"Willemsen, Lotte M."
~subject:"Auskunftspflicht"
~subject:"Niederlande"
~type:"article"
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Search: subject_exact:"Television advertising"
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Auskunftspflicht
Niederlande
Fernsehwerbung
8
Television advertising
8
Advertising effects
6
Werbewirkung
6
Product Placement
4
Product placement
4
Consumer behaviour
3
Corporate disclosure
3
Konsumentenverhalten
3
Netherlands
3
Unternehmenspublizität
3
Disclosure regulation
2
Public relations
2
Sponsoring
2
Sponsorship
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Öffentlichkeitsarbeit
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Celebrity endorsement
1
Celebrity-Werbung
1
Children
1
Credibility
1
Football
1
Fußball
1
Glaubwürdigkeit
1
Kinder
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Psychology of advertising
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Sport event
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Sportmarketing
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Sports marketing
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Sportveranstaltung
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Time
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Visual perception
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Visuelle Wahrnehmung
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Werbepsychologie
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Zeit
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brand placement
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credibility
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disclosure
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disclosures
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Claassen, Wilma
Reijmersdal, Eva A. van
Willemsen, Lotte M.
Bijmolt, Tammo H. A.
2
Klapper, Daniel
2
Neijens, Peter C.
2
Allan, David
1
Ballings, Michel
1
Beckert, Johannes
1
Bharadwaj, Neeraj
1
Boerman, Sophie C.
1
Brus, Britta
1
De Jans, Steffi
1
Dekker, Kim
1
Enschot, Renske van
1
Foutz, Natasha Zhang
1
Hartmann, Wesley R.
1
Hoeken, Hans
1
Hudders, Liselot
1
Inoue, Yuhei
1
Koch, Thomas
1
Lagerwerf, Luuk
1
Lee, Minkyo
1
Leeflang, Peter
1
Li, Dan
1
Lim, Choong Hoon
1
Moorman, Marjolein
1
Naik, Prasad A.
1
Neijens, Peter
1
Park, Sangchul
1
Pedersen, Paul M.
1
Potter, Robert F.
1
Schulz-Knappe, Charlotte
1
Schweidel, David A.
1
Smit, Edith
1
Smit, Edith G.
1
Smith, Michael D.
1
Stephens-Davidowitz, Seth
1
Tanner, Robin J.
1
Tryce, Stephanie A.
1
Varian, Hal R.
1
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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1
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
2
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
3
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
4
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
5
Children's understanding of TV advertising : effects of age, gender, and parental influence
Bijmolt, Tammo H. A.
;
Claassen, Wilma
;
Brus, Britta
- In:
Journal of consumer policy : consumer issues in law, …
21
(
1998
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10001351656
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