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~person:"Claassen, Wilma"
~person:"Reijmersdal, Eva A. van"
~person:"Willemsen, Lotte M."
~subject:"Celebrity-Werbung"
~subject:"Niederlande"
~subject:"disclosures"
~type:"article"
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Celebrity-Werbung
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disclosures
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Television advertising
8
Advertising effects
6
Werbewirkung
6
Product Placement
4
Product placement
4
Consumer behaviour
3
Corporate disclosure
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Celebrity endorsement
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Football
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Psychology of advertising
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Claassen, Wilma
Reijmersdal, Eva A. van
Willemsen, Lotte M.
Bijmolt, Tammo H. A.
2
Klapper, Daniel
2
Allan, David
1
Ballings, Michel
1
Bharadwaj, Neeraj
1
Brus, Britta
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Dekker, Kim
1
Enschot, Renske van
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Foutz, Natasha Zhang
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Hartmann, Wesley R.
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Li, Lijie
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Lis, Bettina
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Moorman, Marjolein
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Muruganantham, G.
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Naik, Prasad A.
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Neijens, Peter
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Neijens, Peter C.
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Nor Azura Adzharuddin
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Park, Sangchul
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Pedersen, Paul M.
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Scaringella, Laurent
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Schweidel, David A.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
2
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
3
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
4
Children's understanding of TV advertising : effects of age, gender, and parental influence
Bijmolt, Tammo H. A.
;
Claassen, Wilma
;
Brus, Britta
- In:
Journal of consumer policy : consumer issues in law, …
21
(
1998
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10001351656
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