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~person:"Clark, Timothy"
~person:"Weinberger, Marc G."
~person:"Yoon, Hye Jin"
~source:"econis"
~subject:"Emotion"
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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The emotional organization : passions and power
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1
Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
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2
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
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3
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
4
Consultancy : management consultancy and humor in action and context
Sturdy, Andrew
;
Clark, Timothy
;
Fincham, Robin
; …
- In:
The emotional organization : passions and power
,
(pp. 134-150)
.
2008
Persistent link: https://www.econbiz.de/10003574406
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