Prince, Melvin; Davies, Mark A.P.; Cleveland, Mark; … - In: International Marketing Review 33 (2016) 5, pp. 715-754
Purpose A first objective is to add insight into how constructs of ethnocentrism, xenocentrism and cosmopolitanism …-cultural context the interrelationships of consumer ethnocentrism consumer xenocentrism and cosmopolitanism – and their differentiating …